Guide

French telemarketing law and Bloctel

This page covers France's regulatory framework specifically, as general pointers, not legal advice. For compliance questions, consult a legal professional or official sources (bloctel.gouv.fr, service-public.fr).

What is Bloctel?

Bloctel is France's telemarketing opt-out list, created following the 2014 Loi Hamon consumer protection law. Any individual can register for free at bloctel.gouv.fr to signal they no longer want to receive commercial phone solicitation. Businesses that telemarket to individuals in France are required to check their prospecting lists against this registry before any campaign, and remove any registered numbers.

What French regulation covers beyond Bloctel

French regulation also sets permitted calling hours for telemarketing, requires an identifiable caller number (no withheld numbers), and gives the individual the right to opt out at any point during the call. These rules change periodically; the up-to-date reference source remains the official service-public.fr site.

What this means for an AI outbound calling campaign

If your business runs outbound calling campaigns targeting individuals in France (prospecting, follow-up), Bloctel checks and permitted-hours compliance apply the same way they would to a call placed by a human salesperson: automation changes nothing about the legal obligation. This is configured with the Callifly team before any campaign launches, as noted on the AI appointment booking for insurance and brokers page.

Recourse if you receive a call despite being registered on Bloctel

An individual registered on Bloctel who still receives a telemarketing call can report it directly through the Bloctel platform, which forwards reports to the relevant authorities.

Frequently asked questions

Does Bloctel apply to business-to-business calls too? No, Bloctel concerns telemarketing to individuals. Business-to-business calling follows a different framework.

What does a business risk for not complying with Bloctel? Penalties exist for non-compliance; the exact amounts and terms are set by current regulation. Check official sources for up-to-date detail.

Does Callifly automatically check Bloctel before a campaign? This check is configured with the Callifly team ahead of any outbound campaign targeting individuals in France.