Abandoned cart or order
A customer adds a product to their cart or starts an order without finishing it. The agent calls back to understand the hesitation and offer to complete it.
AI Customer Follow-up
Call back your customers and prospects by phone, with AI
AI customer follow-up automatically calls back a prospect or customer who didn't answer, didn't complete a process, or hasn't followed up in a while. Callifly's voice agent calls at the right time, with the right script, and updates your CRM after every exchange.
It's the same mechanism as outbound prospecting, applied to an existing base rather than fresh contacts: calling back while the intent is still there, with no need to wait for a salesperson to find the time.
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3,834
outbound callbacks for Laforêt in 6 months
56%
of donations validated by Cali (Cause à Effet)
Minutes
not days, before the callback
How it works
What the agent follows up on
The trigger changes depending on your business, the callback mechanism stays the same.
Unsigned quote or file
A quote sent stays unanswered after a few days. The agent calls back to address an objection or offer a call with an advisor.
Dormant customer or lead
A customer hasn't ordered in a while, or a lead hasn't responded in weeks. The agent reaches out again to re-open the relationship.
Missed appointment
A customer who missed an appointment is called back to understand why and offer a new slot, with no need for them to take the first step.
Timing
Calling back at the right moment, not just any moment
Responsiveness changes everything: a callback triggered a few minutes after the event (a click, a form, a cart left behind) reaches an intent that's still fresh. The same call placed two days later lands on interest that's already faded.
The cadence is set call by call: a first callback the same day, a second within 48 hours if needed, then a switch to SMS or email if the phone isn't enough. The record stays active until an actual contact happens or the window you set expires. Nothing gets lost, and no one is called back at random.
Case studies
Follow-ups that actually happened
Two different contexts, the same principle: the event triggers the call, not the other way around.
Laforêt
3,834 outbound callback calls generated automatically in 6 months, from clicks on Leboncoin and SeLoger rental listings.
Read the case study
Cause à Effet — Donor validation
821 contacts followed up via WhatsApp between March and July 2026, with a 56% validation rate on donations confirmed online.
Read the case study
The same principle applies to e-commerce follow-up (abandoned cart, dormant customer) and B2B file follow-up (quotes, applications). For the full picture of the outbound mechanism, see AI prospecting & qualification.
Integration
Integration with your tools
The agent reads the triggering event directly from the tool that captures it, and writes the outcome back to the same place.
Callifly connects to your e-commerce platform, your CRM (HubSpot, Salesforce and most business tools) or your quote form via API or native connector, as detailed on the integrations page. As soon as the event happens on the customer side, Callifly receives the information and places the call automatically.
After every call, the outcome (successful follow-up, to retry, no response) is written directly into the tool your team already uses, along with the transcript and a summary.
FAQ
Frequently asked questions
How soon does the agent call back after the trigger?
Within minutes for the most time-sensitive cases (abandoned cart), or on the cadence you set for a slower file (quote, application). The goal is to call back while the intent is still there.
What happens if the person doesn't answer?
The agent applies the follow-up logic you define: one or more spaced-out callbacks, or a switch to another channel (SMS, WhatsApp, email). The file stays tracked until an actual contact happens or the follow-up window ends.
Does the script change depending on the type of follow-up?
Yes. An abandoned cart, an unsigned quote and a dormant customer don't call for the same script or the same questions. Each type of follow-up has its own scenario, configurable from the dashboard.
Is this compatible with outbound calling regulations?
Follow-up campaigns are configured according to the obligations that apply to you, including respecting do-not-call registries for consumer outreach. This is set up with you before launch.
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